Welcome to the ASA Tourism Services web site!

ASA Tourism Services Group (ASA) was founded and established in 1989 by Anitha Soni, the Group CEO. The company is a dedicated Tourism development consultancy offering a national and international service in:
Tourism Policy and Strategic Consulting; and Tourism Enterprise and Leadership development.

ASA's work is informed by the basic premise that for Tourism to be successful it needs to be:

"Government led
Private sector driven
And
Community based"

WHITE PAPER: THE DEVELOPMENT AND PROMOTION OF TOURISM IN SOUTH AFRICA
May 1996